Multi-media coverage for Mayor of London’s 2012 Festival.
1080 Media Organisation has completed ‘A Summer Like No Other’ having won the hugely prestigious contract to provide multimedia services for the Mayor of London’s 2012 Festival of events which took place throughout the city.
With over 250 events across 33 London boroughs, 1080 Media and their partners provided comprehensive photo and video coverage to not only record these for posterity, but to make content rapidly available to meet press office and social media requirements. Highlights included covering huge public events such as the Olympic and Paralympic Torch relays in London, BT London Live in Hyde, Victoria and Regent’s Parks, many of the Mayor’s engagements on location and at City Hall, and the Team GB Parade which showcased London at its cultural and entertaining best in this ‘Summer Like No Other’ line-up. www.molpresents.com
1080 Media worked with TVEverywhere to create a bespoke online Content Management System, and Pete Webb Photography (PWP) with a team of specialist photographers. Together with 1080 Media’s TV crews, these were deployed throughout the capital for 63 continuous days, working in shifts to manage the demands of the project. The photos and videos were edited on site at events then uploaded to the customised ‘GLA Multimedia Content System’ so that staff at the Greater London Authority could swiftly access and distribute the resources.
Cliff Webb, CEO of 1080 Media said, ”we’re delighted to not only have won this tender, as we pitched against some major companies, but also to have delivered what has been a hugely successful project for the GLA. The level of coordination required, the tremendous cooperation with people at City Hall, combined with the technical expertise in delivering this has all been tremendously rewarding”. He continued, ”It was a key assignment spanning hundreds of different events and involved synchronisation with many different parties from event security to individual organisers and suppliers. We had multiple teams on the road every day needing to be in the right place, producing top class creativity, and uploading to the online system remotely through the 3G network. People were literally working around the clock to make it all happen and it was a fantastic technical, yet inspiringly artistic project to be involved with, which for me personally, culminated in being on board the floats with the triumphant Team GB Parade and enjoying that incredible wave of crowd emotion’’.
The tender was announced in May and 1080 Media passed two selection processes before being awarded the contract, just 3 weeks before the first event took place on the River Thames at Tower Bridge with Seb Coe, Jeremy Hunt MP and Mayor Boris Johnson. To meet the demand, TVEverywhere rapidly adapted their existing ‘Mstorer’ system for use by GLA. CEO Iolo Jones commented ‘’as well as making it easy to upload, version, control and distribute videos and images around the world, adopting our Mstorer system meant that a record of these unique events is now preserved in a library for posterity, while being instantly accessible online. We continued to evolve the system to meet demands as the project moved along, which has helped develop this into what we believe is a world
beating system that could be utilised by any company or authority requiring a secure but flexible archive.”
Pete Webb, an acclaimed and experienced adventure and events specialist, set the style of coverage for the assignments, guiding the team who produced stunning images of the capital in all its glory. He commented, ‘’it was an extraordinary opportunity to capture the city through one of the most exciting and colourful moments London has ever seen. We and the video crews had access to incredible iconic and historic locations, to athletes and top class international performers, and it really was an amazing privilege to be involved’’.
Di Henry, the Programme Director of Look & Celebrations for GLA said, ‘’we chose 1080 Media because we were impressed by their approach to all of the criteria in the tender, and were attracted to a strong technical and creative proposal which delivered some outstanding coverage and really helped capture the Mayor’s ‘Summer Like No Other’’.
For information visit www.molpresents.com